Mark Mendez Mark Mendez

Respect

Respect Art Direction Aretha Franklin, known as the The Queen of Soul was twice named by Rolling Stone as "the greatest singer of all time." As an avid fan and collector of 60's soul vinyl I had great affection to this project. Together, our team highlighted the glitz and glam of the famed star played… Read More

75 Years of NBA

75 Years of NBA Art Direction The National Basketball Association has been a staple in sports for 75 years and to celebrate this legacy organization, they pulled out all the stops. Featuring current stars like Lebron James and Steph Curry to retired hall of famers like Magic Johnson and Larry Bird, our role was to… Read More

Motortrend: Top Gear America

Motortrend: Top Gear America Art Direction Adapting a British television show for an American audience is no small feat. The strategy for this campaign was to introduce American audiences to the show by featuring key episodic moments that highlight familiar stars and comic relief, alongside tough trucks and fast cars. Our job was to maintain… Read More

Apple TV +

Apple TV Art Direction While working with strict brand guidelines our mission was to innovate new and exciting experiences to showcase content for new series and film releases such as The Problem with Jon Stewart, The After Party and Harriet the Spy. Our job was to maintain evergreen content with styles breaking the average clip-based… Read More

Colossal Biosciences

Colossal Biosciences Creative & Design Through technological and engineering breakthroughs in biosciences and genetics, Colossal is accepting humanity’s duty to restore Earth to a healthier state, while also solving for the future economies and biological necessities of the human condition. Read More

Jurassic World Franchise

Jurassic World Creative Motion & Design Lead Our goal was to keep core fans engaged and excited with content that serves them on a deeper level and acknowledges their love for the world. We accomplished that goal by leveraging cultural events, key campaign beats, and emerging trends to stay relevant and top of mind in… Read More

Pokémon Detective Pikachu

Pokémon Detective Pikachu Creative Motion & Design Lead Our goal was to show off the beloved Pokémon universe through in-world creative and content that takes the POV of a fan. We worked to emphasize the unexpected comedy that comes from the relationship between Tim and his newly discovered talking Pikachu and to encourage fans to… Read More

Fender Play

Fender Play Creative Motion Lead & Design Our goal was to launch Fender Play on Instagram as a one-of-a-kind online learning platform for the beginner guitar player. Our job was to position Fender Play on Instagram as an enticing and welcoming gateway to becoming a guitar player. A majority of Fender conversation is occurring on… Read More

AT&T / Audience Network Social

AT&T Audience Network Motion, Design and Illustration Our job was to encourage active participation while showcasing the mysterious and suspenseful tone of the brand’s tentpole titles (Mr. Mercedes, Condor). We utilized innovation to bypass platform challenges and applied social best-practices to maximize reach. We activated engagement strategies, such as CTAs and interactive creative, to spur… Read More

The Secret Life of Pets 2

The Secret Life of Pets 2 Creative Motion & Design Lead Our goal was to take the Pets fandom to the next level by integrating our characters into pet culture and lifestyle trends online. Our core positioning is represented best in character-specific samples rather than a connective narrative.Everything presented should be viewed through the perspective… Read More