Fender Play

Creative Motion Lead & Design

Our goal was to launch Fender Play on Instagram as a one-of-a-kind online learning platform for the beginner guitar player. Our job was to position Fender Play on Instagram as an enticing and welcoming gateway to becoming a guitar player. A majority of Fender conversation is occurring on Instagram where aspiring musicians are posting videos of themselves playing their Fender guitars.

Motion, Design, Art Direction:
Mark Mendez
Agency / Client:
Fullscreen Inc / Fender
Adobe Photoshop CC, Adobe Illustrator CC, Adobe After Effects CC, Adobe Premiere CC. Adobe Audition CC