Jurassic World

Creative Motion & Design Lead

Our goal was to keep core fans engaged and excited with content that serves them on a deeper level and acknowledges their love for the world. We accomplished that goal by leveraging cultural events, key campaign beats, and emerging trends to stay relevant and top of mind in between theatrical releases. We utilized nostalgia for the original trilogy to deepen the relationship with the World additions and established ownership over the “dinosaur” market—when fans think dinosaurs, they think Jurassic World.