I AM THE NIGHT
Creative Motion Lead and Design
Our challenge was to create fervent anticipation for the series premiere of I Am the Night, a slow burning drama about one of the most infamous cold cases in history. To do so, we needed to reach deep into the core true crime fandom, investigating the power of the influencer to earn their trust and make them talk.
Honorable Mention for: Best Use of a Digital Influencer in a Social Campaign, Best Branded Integration in a Web Series
Finalist for Campaign: Multi-Platform Campaign
Best Multi-Channel Content Distribution Strategy