Respect

Art Direction

Aretha Franklin, known as the The Queen of Soul was twice named by Rolling Stone as “the greatest singer of all time.” As an avid fan and collector of 60’s soul vinyl I had great affection to this project. Together, our team highlighted the glitz and glam of the famed star played by, legendary in her own right, Jennifer Hudson and showcased the amazing talent she brought to the role. From CTAs and Countdowns to historical facts and key life moments we were able to access fans through nostalgia and build excitement for the release of this both tragic and amazing story.