Motortrend: Top Gear America

Art Direction

Adapting a British television show for an American audience is no small feat. The strategy for this campaign was to introduce American audiences to the show by featuring key episodic moments that highlight familiar stars and comic relief, alongside tough trucks and fast cars.

Our job was to maintain evergreen content while breaking away from the typical clip-based posts to a more evolved creative that included interlaced calls to action and trailer-esque video content. From social media to paid advertising, we produced a high volume of digital content at a pace that matched the speed of social.