75 Years of NBA

Art Direction

The National Basketball Association has been a staple in sports for 75 years and to celebrate this legacy organization, they pulled out all the stops. Featuring current stars like Lebron James and Steph Curry to retired hall of famers like Magic Johnson and Larry Bird, our role was to support numerous areas of marketing for brand, tune-in, and tentpole efforts throughout the season.

With brand digital, finding solutions to broaden continuity throughout paid and owned channels, crafting a mix of static messages and complimentary rich motion-focused creative. For tune-in, we carried full ownership of all programmatic creative asset management, content, and production including all international and institutionally owned channels.